Opted Out (1)

Opted Out of the Traditional Classroom: an e-book and a workbook


  • A 10-chapter e-book
  • A 10-page workbook

The table of contents:

  • My story
  • Things to know before you get started
  • Define your niche
  • Social networking for online teachers
  • Successful blogging
  • Create a powerful website
  • Working for yourself or for somebody else?
  • Find your ideal client
  • Set your prices
  • Recruit your students
  • Invest into professional development

Product Description

Starting your own online teaching business can be intimidating. 

You will most likely find yourself spending countless hours figuring out how to create a website, put together content, recruit students, do email marketing, brand yourself, and create your first product. Oh, and teaching, too!

I’ve been there, and I know that in the beginning it’s hard not only to tackle all this new stuff, but to prioritize what goes first and what can wait. I felt like I was lacking a guide, a person who not only started a business, any business, but who is a teacher like myself and has taught online successfully. As a result, I spent a lot of time re-inventing the wheel… That precious time could have been used building up my brand, my product and my first course.

  • Are you ready to “opt out” of the traditional classroom, but are not sure where to start your online business? 
  • Does the thought of recruiting, blogging and email marketing sound new? 
  • Do you want to save a lot of time and money creating your own brand?

Then you’ll appreciate this. This is your guide that will save you time, money, and lots of stress. This will help you to focus on what you love doing most of all – teaching. 

Elena Mutonono

Here’s how others have benefited from this book:

“It is a really high quality resource. The part about pricing is extremely useful. We are in such a competitive market and she really shows how to create value and earn more. I will be developing a plan of action based on her strategy. Highly recommended.”

Katey Nixon, an Online English Teacher specializing in IELTS.

“When I first came across Elena’s site, I remember just going through all of her blog posts. What I’ve always loved about Elena is how in-depth she covers topics. Therefore, when I saw that she was selling a book for teacherpreneurs, buying it was a no-brainer for me since I know she always delivers great value. I thought to myself “Where was Elena’s book when I first ventured into online teaching?” This book covers exactly what you need to do to start a successful, online teaching business. I would recommend it without any hesitation. It is super affordable and valuable and I absolutely love how Elena ties in her personal experience to it.”

Leandra Griffith, Online English Teacher and the owner of English with Leandra

“Several months ago, when I started researching, the idea of transitioning online and creating a website seemed so overwhelming. Learning and building everything from scratch seemed like a never-ending chain of difficult tasks.

“Opted Out” helped me break through all the noise, concentrate on what really matters and take specific steps, one at a time, instead of thinking ten steps ahead about things that aren’t relevant at all.  What really helped me was that it’s not just a workbook or a guide; it’s a story about someone who went through it all, with actionable tasks you can implement right away and see the results.”

Veronika Palovska, Online Teacher for Female Creative Entrepreneurs at Do you Speak Freedom


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