by Elena Mutonono | Feb 19, 2016 | marketing, Teacher Training, Teacherpreneur
*** The post was updated in March 2021. Since then, I have changed the focus of my Instagram account and it’s now a space for online language teachers to connect and grow as they’re building their businesses online. Check it out here. *** Over the...
by Elena Mutonono | Jan 22, 2016 | Teacher Training, Teacherpreneur, Teacherpreneurship
Last week I had a free 15-min accent training session with somebody who had followed me on Instagram and signed up for my newsletter to get one of my free products. The day after the session the person purchased my two courses. For as long as I’ve been teaching...
by Elena Mutonono | Jan 15, 2016 | marketing, Teacherpreneur
*** The post was updated in March, 2021. The story I share here is my 2016 experience of building audience through Instagram. After almost 2 years of using Instagram to grow my Accent Matters community, I closed down the account that had 11,920 followers. I’ve...
by Elena Mutonono | Oct 31, 2015 | Small Product, Teacher Training, Teacherpreneur, Teacherpreneurship
One of my ambitions for this year was to write an e-book. I started out right: signed up for an e-course on publishing an e-book on Kindle by Cathy Presland. Since I knew that the course was going to take a lot of my time (what with the new baby and a toddler...
by Elena Mutonono | Jan 29, 2015 | Course creation, Online teaching formats, Teacherpreneur
A few years ago I came across one challenging statement on a LinkedIn forum. The participants were discussing the process of online teaching – how to get started, how to scale it, what platforms to use for webinars or online lessons, etc. They went back...